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The Story of my Exclusive Foot Care Range


Hi, I’m Paula Ceely,

Podiatrist and founder of PC Podiatrist Formula®️. 

I qualified as a Podiatrist in 2008 in Birmingham, England, before life soon took me in an unexpected direction. I began studying and working in London under the world-famous makeup brand, Bobbi Brown. Rather than 9-5 workdays full of feet and toes, my days were much longer and full of eye shadow and fashion.

Very early in my career, I learned the importance of skincare, better yet, the importance of good quality ingredients. From the face to the feet, taking care of every part of your body is paramount.


Did you know that you could walk 128,000kms in your lifetime?

Healthy feet are an important part of your overall wellbeing and foot problems can have a huge impact on your quality of life.

For most of us though, our feet are a neglected, ill-treated part of our bodies. But, given we spend all day on them (some of us in heels), they really shouldn’t be.


Finding my way back to feet 

After moving back to Australia, I relocated to Sydney and decided to go full steam ahead in my Podiatry career. I picked up my surgical instruments and left my makeup brushes behind.

As my experience grew as a Podiatrist, it became more and more exciting.  Working in a private clinic environment in Sydney’s Eastern Suburbs, I got to see a wide variety of conditions, in a wide variety of patients, in a very busy clinic.

When it came time to look for an organic, custom-made foot formula for patients, I couldn’t find one – It didn’t seem to exist! 


An effective, elegant and exclusive care range - just for your feet 

So, combining my passion for foot health and medicine, and my love of beauty products, I decided to make the unique foot formulas that I couldn’t find.

It was here, I created the exclusive foot care range, PC Podiatrist Formula®️,

designed with luxury and effectiveness for the ultimate in foot care. Feel good foot formulations that are 100% natural, cruelty free, and free from any artificial fragrances or synthetic ingredients, and proudly Australian made.

Beauty is important to me too, so I designed the packaging to fit perfectly into your beauty cabinet and look as elegant as the products for your face and body. 


In the midst of all the chaos, don’t forget to look after your feet.

When your feet feel good and look beautiful, so will you.



Paula Ceely


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